Marketing Manager, John Fedden

John Fedden is a highly experienced sales professional and manager who has a successful 18-year track record in promoting IT solutions as a telemarketer, sales executive, manager and director. He is a specialist in building Return on Investment (ROI) techniques into the sales process and believes it is vital that clients can realistically assess the benefits to be gained from their new software alongside the costs.

John has considerable experience in selling bespoke software solutions and believes strongly in building long-term relationships with his clients. As John points out, this is greatly to his benefit as well as that of his clients - on the principle that a satisfied customer for custom software often brings repeat business, making his job that much easier in the future.